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Most customers can’t tell the difference between a premium rug and a mediocre one — especially when both look good on Day 1. Retailers know this, and the market is full of rugs that look expensive but fall apart fast.…

Most buyers grab the thickest carpet they can find and assume it’s the best. That’s the biggest mistake in the flooring market. Thickness looks impressive in a showroom, but it tells you almost nothing about durability or longevity. If you…